Fuoriserie “tangible intangible”

Superstudio Più – via Tortona, 27 – Milan, April 15 – 21 2024

The 2024 edition of Fuoriserie, titled “Tangible Intangible”, explores the boundary between the material and the immaterial. At Superstudio Più, visitors will encounter expertly crafted physical products alongside equally valuable digital counterparts, accessible through augmented reality technology developed in collaboration with Würth’s Phigital division. By scanning a dedicated QR code with a smartphone or using open AR headsets, guests can visualize virtual objects seamlessly integrated into the exhibition space—with striking realism and immersive effect. This experience extends beyond the event’s physical and temporal limits, offering lasting engagement.

Fuoriserie has been selected as an official event of Italy’s National Made in Italy Day, established by the Ministry of Enterprises and Made in Italy to celebrate creativity and excellence while promoting the value and quality of Italian design and craftsmanship.

Companies physically present:
Domenico Cugliari con Simone Guidarelli Home, Goti Arredamenti, Liber, Pollini Home.

Companies digitally present:
Euromarmistore, Marco Ripa, Nestart, Op!, Tremolada.