Milano Élite Dry Gin

Bottle + Brand Identity

The shape carries with it echoes of the turret of the Sforza Castle and the protruding volume of the Torre Velasca, ideally uniting the world of high fashion with that of Milanese architecture.

The bottle is designed to be ergonomically comfortable, thanks to an optimal grip made even more sophisticated by the tactile component of the label in soft fabric.
The volume is perfectly balanced, which facilitates a quick and agile inversion, designed to aid the swift movements of the most skilled bartenders.

The color of the label evokes the blue hour, that particular moment marking the transition from day to evening and the start of the aperitif ritual.

The diffuse and soft light of the sunset slowly fades away, giving rise to dense and vibrant shades of an increasingly deeper blue, contrasting with the warm and welcoming lights that animate the city. Bright signs like sparks carry environments and people into the night, a rite of passage with a strongly emotional allure.

Brand: Élite – 2023

Materials: glass and fabric